Globalization of Industry

India is really a country with diversified customs and cultures. People following various traditions live here, their method of dressing also differ from each other. The traces of Indians being fashionable can be found out of the ancient remains of Harappa and Mohenjodaro civilizations. Following the independence, globalization is being witnessed in the Indian fashion industry, due to which changes have took place the design and style of Indian dressing.

Types of wearing saris and salwar-kameez have changed. The look is more cosmopolitan than region-specific. Variations of blouses like katori style, halter-neck, back button blouses, high neck blouses, puffed sleeve blouses, etc. have become the hot favorite among women. The average lengths from the blouses have decreased. Saris are draped mostly in traditional back pallo style or gujarati style. Indian fashion scene is greatly relying on its films. For example Mumtaz style sari draping inspired by yester-year heroine Mumtaz. Here sari is tightly draped around the body.

So far as salwar-kameez is worried numerous styles and patterns could be provided to this garment. For instance the kameez could be long, short, A-line, skin tight, etc. Such variations can be done to salwar as well as dupattas. Modern version of kameez is known as kurti, it could be along with jeans, pants or churidar. It has taken the form of Indo-western outfit. People in western countries too have started wearing kurtis.

Emergence of mall culture

Mall culture is slowly and steadily growing in India. Many brands and private labels are launched within the Indian market. The very first such retail outlet was Shopper’s Stop which launched India’s first multi-brand store around 1993. The specialty of these malls is that they offer a wide range of varied branded stuff, all under single roof. A few of the famous malls of India are Pantaloons, Westside, Lifestyle, Globus, etc. These retail outlets have also launched clothing line under private labels, manufactured and sold by them. For example- Pantaloons has numerous private labels under its brand like All, Fashion station and Mela. A few of the major private labels even operate as exclusive stores. The customer gets a global shopping experience of such stores. There aren’t any nagging sales persons pressurizing the shoppers to purchase.

Family stores are becoming hot favorite shopping hub for the middle-class and upper middle-class shoppers. These stores sell garments of almost all age groups and sexes. Apparels of various brands can be found in family stores. They’re being considered as one-stop shopping destination. Roopam, Big Bazaar, Fashion station, V-mart, Maxx, etc are types of some family stores.

India is really a country with diversified customs and cultures. People following various traditions live here, their method of dressing also differ from each other. The traces of Indians being fashionable can be found out of the ancient remains of Harappa and Mohenjodaro civilizations. Following the independence, globalization is being witnessed in the Indian fashion industry, due to which changes have took place the design and style of Indian dressing.

Types of wearing saris and salwar-kameez have changed. The look is more cosmopolitan than region-specific. Variations of blouses like katori style, halter-neck, back button blouses, high neck blouses, puffed sleeve blouses, etc. have become the hot favorite among women. The average lengths from the blouses have decreased. Saris are draped mostly in traditional back pallo style or gujarati style. Indian fashion scene is greatly relying on its films. For example Mumtaz style sari draping inspired by yester-year heroine Mumtaz. Here sari is tightly draped around the body.

So far as salwar-kameez is worried numerous styles and patterns could be provided to this garment. For instance the kameez could be long, short, A-line, skin tight, etc. Such variations can be done to salwar as well as dupattas. Modern version of kameez is known as kurti, it could be along with jeans, pants or churidar. It has taken the form of Indo-western outfit. People in western countries too have started wearing kurtis.

Emergence of mall culture

Mall culture is slowly and steadily growing in India. Many brands and private labels are launched within the Indian market. The very first such retail outlet was Shopper’s Stop which launched India’s first multi-brand store around 1993. The specialty of these malls is that they offer a wide range of varied branded stuff, all under single roof. A few of the famous malls of India are Pantaloons, Westside, Lifestyle, Globus, etc. These retail outlets have also launched clothing line under private labels, manufactured and sold by them. For example- Pantaloons has numerous private labels under its brand like All, Fashion station and Mela. A few of the major private labels even operate as exclusive stores. The customer gets a global shopping experience of such stores. There aren’t any nagging sales persons pressurizing the shoppers to purchase.

Family stores are becoming hot favorite shopping hub for the middle-class and upper middle-class shoppers. These stores sell garments of almost all age groups and sexes. Apparels of various brands can be found in family stores. They’re being considered as one-stop shopping destination. Roopam, Big Bazaar, Fashion station, V-mart, Maxx, etc are types of some family stores.